Eric Ries defines “a startup as an organization dedicated to creating something new under conditions of extreme uncertainty”. How to mitigate this uncertainty?

Conducting trial sales or market tests can provide valuable information about the viability of a product in a specific environment, such as the United States. By selling a small batch of the product to a target market, businesses can gather data on consumer preferences, purchasing behaviors, and market demand. This information can then be used to make informed decisions about the future of the product, such as adjusting the product offering, pricing strategy, or marketing tactics.

However, it's important to keep in mind that trial sales are just one tool in the larger market research and product development process. It's also important to gather data from other sources, such as market surveys and focus groups, to get a comprehensive understanding of the market and consumer behavior. Additionally, businesses should be mindful of the limitations of trial sales and take steps to minimize potential biases or inaccuracies in the data collected.

We can offer to run the trial via our firm, incorporated in Dalaware, so that you could see how your minimum viable product performs with limited marketing support. We must pre-agree with you how we define success, and should the trial prove successful, we can proceed to the next step. Don't hesitate to contact us.

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