Companies may need to adjust to local requirements for a variety of reasons. Here are a few examples:

1. Legal compliance: Every country has its own set of laws, regulations, and standards that companies must follow. Consequently, a company that operates in multiple countries will need to comply with different tax laws, labor laws, environmental regulations, and other legal requirements in each country where it operates.
2. Cultural and linguistic differences: Different cultures and languages may have different customs, traditions, and expectations that can affect how a company's product or service is received. A company that wants to be successful in a foreign market may need to adjust its marketing and communication strategies to resonate better with local consumers.
3. Market demands and competition: Companies that operate across a variety of regions may need to adjust their products or services to meet local demand and competitive pressures. For example, a company that sells food products in one country may need to adjust its offerings to match the tastes and preferences of consumers in a different country.
4. Ethical considerations: Companies may also need to adjust to local requirements for ethical reasons. For example, a company that operates in a country with a different set of ethical standards may need to augment its operations to ensure that it is not engaging in practices that are considered unethical or inappropriate in that country.

Back in 1919, in Barcelona, Spain, Isaac Carasso started making yogurt after learning about scientific advances fermenting milk at the Pasteur Institute in Paris. He founded the “Danone” yogurt company–named after his young son Daniel–and invented yogurt’s first industrial manufacturing process. Isaac’s son, Daniel, eventually brought the business to France, but then moved to New York in the midst of World War Two.

In 1942, Daniel Carasso changed the name Danone to Dannon to make the brand sound more American. It was the first American yogurt company located in the Bronx at a time when few Americans knew what yogurt was. The rest, as they say, is history, with hand-delivered yogurt making its way around the city, and the American taste preferences leading the company to invent fruit-based flavors you still see today.

In general, companies that are successful in multiple markets are those that are able to balance the need to adapt to local requirements with the need to maintain a consistent brand identity and business strategy across different regions. We can help to adjust your products for the US market. Don't hesitate to contact us.

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